Purflo's innovative Swaddle to Sleep Bag has been developed to offer parents a safer, healthier bedding solution for newborn babies with unique breathable panels and the option to swaddle arms in or o..

100% Pure Cotton for ultimate comfort and safety. Used over, under or around your Baby! Features • 100% Long finer combed cotton • Non-toxic colourfast print • Original designs • High quality elasti..

The Baby Comfort Bean Bag offers a soothing touch that provides company, support and a sense of protection to your baby. It is very versatile and fully washable. Babies respond to mummy's scent and fe..

● Extra Wide design for babies comfort and to prevent them wriggling off the side while sleeping. ● Soft, shaped pillow provides comfortable head and neck support and helps to prevent flat head syndr..

The Sleep Tight Baby Bed is our latest innovation, the first of it’s kind to be safe for independent, overnight sleep. Exactly what you’ve been waiting for. Available in 7 gorgeous designs, it was awa..